Bringing back the optimism to one of the most recognized brands of the world.
Agency: Design Bridge
Team: Nei Valente (Senior Designer/Lead Designer and Illustration); Jonathon Smith and Viviana Florez (Senior Freelance Designers); Marisa Hagerty (Junior Designer); Sam Cutler (Creative Director); Claire Parker (Executive Creative Director); Marko Hoedl (Implementation Design); Josh Clare (Production); Sam Stucki (Illustration); James Morgan (Motion); Fontsmith (Typeface Development); Stefanie Gilmore (Strategy); Cristina Tazza (Strategy Director) Rose Akehurst and Tayler Spellis (Client Services). Smile logo previously designed by "The Partners"
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/565756f2-a7cc-417d-b138-dfb47a9e78cc_rw_1920.jpg?h=7efe7c40b3e836b8bdb53bead17228d1)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/f6741ae2-1344-4155-8247-abf0a89466a4_rw_1920.jpg?h=945069dd4b5fa1451975fab6d85c2977)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/692e6dc9-a9c2-4cc8-bc08-5f7c518534b9_rw_1920.jpg?h=a9813e135b86cdadc1dfd6386a8440fe)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/98ffa3e7-08d6-44b2-a66e-cf1eb5a208ee_rw_1920.jpg?h=b9757916132a70367eae20c60576b92b)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/c3baf1cc-9b32-4b3f-a043-472d771c90cf_rw_1920.jpg?h=87112055607d120ea0be0b614d7c5a7d)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/369d92ea-5e2d-45c3-8d0d-326afc57a2e2_rw_1920.jpg?h=93b8a09e3d23b2cfad13cee2d5064052)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/2c271f1f-cb66-4e6f-9511-1550d629ffad_rw_1920.jpg?h=2ed98723db7c8703268bfc86ba4890ab)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/7d7503d0-ca4a-4d43-ac09-da7658c58caa_rw_1920.jpg?h=47efd96048304c7879057ec4b8c94c5c)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/19f104dd-b468-42a8-8558-9229655f84fc_rw_1920.jpg?h=630a7f6da88c6bdadc7f09e6316275c0)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/174e80a1-fdec-4615-9af0-bcad777276c9_rw_1920.jpg?h=eeb5eb989a495dfb6b1b56d6cecc756b)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/1d679886-431b-457c-8697-f9fc462ecfcd_rw_1920.jpg?h=49786ff06cbb851e6d2938bc3a875e6b)
App for Colgate Smart Toothbrush
Team: Internal Colgate Team (UX); Nei Valente (Look n' Feel and storytelling); Designers); Sam Cutler (Creative Director); Partners In Crime (Illustration and Iconography); Tayler Spellis (Client Services)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/3ac89f75-5342-49e5-9cc4-6a2d86153036_rw_1920.jpg?h=e301f2e1457b9247533a5b6bd5df84f4)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/c1b46686-ecf9-49f3-9bc6-1692257d7239_rw_600.gif?h=6386e5b73d8e7fbd37d5ad9b224c7fea)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/11edabc8-f2ca-46eb-b668-725560a3c3cb_rw_600.gif?h=050394ccbad9476a2a9a6d02e5795456)
Packaging for the first ever Colgate recyclable tubes
Team: Nei Valente (Design Director); Trang Le (Freelance Designer); Jess Marie (Creative Director); James Morgan (Motion Director); Gan Lin (3d designer); Tayler Spellis (Client Services)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/5cc6fd40-c7cc-495c-88c7-e9e50aa55c8c_rw_1920.jpg?h=4b917403e1b84cf6940c8efc41806f70)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/f721838a-d171-422c-bed1-4bfaff5d1967_rw_1920.jpg?h=1921755730e7634dbfd24cfa187f6007)
![](https://cdn.myportfolio.com/6ba602c21d7063c41c8833c70a834945/3ecf8597-b8c2-47ed-b34a-401c066e2c2a_rw_1920.jpg?h=951b8b2ce277ecf66fc412bf81857c64)