Modernizing a japanese food chain.
Gendai is one of the biggest japanese food chains in Brazil. The name means "modern times" and was inspiration for the approach to design. The colors are inspired by traditional japanese art palette and the traditional elements are modernized by the context and different ways of using that. 
Besides the branding we were also able to work on the architecture approach for the brand, defining the consumer journey on the store and the environmental design.
Agency: Epigram Brand Union São Paulo
Team: Marcelo Bicudo, Lauro Augusto, Priscila Salviano (Creative Direction); Nei Valente (Design); Luisa Guimarães, Gabriel Joia e Camila Lenci; Andrea Avedissian (Copywriting); Bruna Russo (Account)

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