A company powered by chemistry.
Chemours is a spin off of Dupont, global leader in the chemical business. After creating the identity for the master brand, designed by Dana Killinger, we were asked to create a consistent system to it's Power Brands, the main brands of the company.
 
Agency: Brand Union NY
Team: Sam Becker, Chuck Rudy and Wally Krantz (Creative Direction); Dana Killinger; Nei Valente (Power Brands Design), Veb Anand (Strategy), Christina Falzano (Account)

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